1. Nike Resumes Direct Sales on Amazon After Six-Year Hiatus

Nike is set to restart direct sales of its products on Amazon’s U.S. platform, ending a six-year break initiated due to concerns over brand control and counterfeit goods. This renewed partnership reflects Nike’s strategic shift to leverage Amazon’s vast customer base while potentially benefiting from improved safeguards on the platform to protect its brand integrity. The Economic Times

2. U.S. Tariffs Disrupt Cross-Border E-Commerce

The 2025 U.S. tariff policies have created significant challenges for global e-commerce and manufacturing, increasing operational costs and compliance issues. Chinese cross-border sellers are struggling with rising logistics costs, leading some to resort to risky practices like mislabeling shipments. U.S. ports are experiencing declining cargo volumes, threatening regional economic stability. GlobeNewswire

3. Amazon Launches ‘Haul’ Section Featuring Low-Cost Items

Amazon has introduced a new section called “Haul” in its mobile app, offering a vast assortment of items under $20, with many priced below $10. This initiative aims to compete with discount giants such as Temu and Shein by providing ultra-low-priced products directly shipped from China. The section is currently in beta testing in the U.S., with plans to expand to Europe later this year. The US Sun

4. Secondhand Market Booms Amid Economic Uncertainty

The resale and secondhand market in the U.S. is experiencing significant growth, driven by economic uncertainty, consumer demand for sustainability and affordability, and the influence of social media. Platforms like Poshmark, ThredUp, eBay, and Facebook Marketplace are making secondhand shopping more accessible and attractive, aided by tools like AI for item listings and counterfeit detection. Business Insider

5. Levi Strauss Reports Consistent E-Commerce Growth

Levi Strauss & Co. has achieved 12 consecutive quarters of global double-digit e-commerce growth. Over the past five years, the company’s online sales have doubled, growing from 5% to 10% of total net revenue. Initiatives such as enhanced product imagery, improved site navigation, and personalized shopping experiences have contributed to this sustained growth. Levi Strauss & Co